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Alexander

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The Alexander Patent Racket Company Limited was based in Launceston, Tasmania, Australia.  The company was established in 1926 (from 1951 advertisement “Silver Anniversary”). One of their earliest racquets was the "Cressy", presumably named after the small township of Cressy southwest of Launceston.

Their most famous racket was the flat top Cressy Wizard, made for Jack Crawford (Wimbledon, French, Australian 1933 and World No. 1) in the early 1930s. Crawford was introduced to an old flat top racket when playing socially at a party at Norman Brookes home. He was so impressed with its playing qualities that he asked an Alexander representative, who was also at the Brookes party, to make one for him. The resulting “Cressy Wizard” became one of the most popular rackets of the 1930s, and it was Crawford’s trademark. Norman Brookes (Wimbledon 1907, 1914) was known as “The Wizard” during his playing days in the early 1900s, so presumably this was the source of the Cressy Wizard name.

Alexander was one of Australia’s most popular rackets until the late 1950s, when it was apparently acquired by Spalding Australia – A Spalding Cressy Perfect racket with the Alexander Cressy Perfect motif was made c1960 and Alexander rackets disappeared from about that time.

The Cressy Wizard gradually went out of favour – although it suited Crawford’s baseline game it was not good for low volleys. Also, according to one report, the frame cracked frequently due to the stresses imposed on the flat top by the higher stringing tension compared to the original flat top rackets. Alexander subsequently introduced a range of semi flat top rackets, to complement its more conventional oval shaped rackets.

Alexander also made badminton and squash rackets, and produced a hand mirror as a memento of their 25th Anniversary.

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Version2    April 2013